Quick facts
Overview
Amazon Seller Central is where you list and manage products on Amazon — the largest channel for selling China-sourced goods in the US and Europe.
Key features: Massive marketplace; FBA fulfillment and Global reach.
When to use Amazon Seller Central
Amazon Seller Central makes sense if you selling imported products on amazon. It's a common pick in the E-commerce & Dropshipping category for importers who need this kind of capability.
Pricing explained
Subscription + referral fees. For most importers, total cost depends on volume, service level and how much you negotiate. If you're comparing Amazon Seller Central against alternatives, request quotes from all of them and compare on equivalent scope — not just list price.
Pros
- Massive marketplace
- FBA fulfillment
- Global reach
Cons
- Competition
- Fees
- Policy complexity
Frequently asked questions
How much does Amazon Seller Central cost?
Subscription + referral fees
What is Amazon Seller Central best for?
Selling imported products on Amazon
Does Amazon Seller Central have an affiliate program?
As of our last check, Amazon Seller Central does not appear to offer a public affiliate or referral program. You can still link out to the tool from your site, but no commission is tracked.
What are the main advantages of Amazon Seller Central?
Massive marketplace; FBA fulfillment; Global reach.
How do I get started with Amazon Seller Central?
Visit sellercentral.amazon.com and create an account. Most importers complete setup in under an hour. If the service requires a quote, expect a sales response within one business day.
Alternatives in E-commerce & Dropshipping
If Amazon Seller Central isn't the right fit, these cover similar needs.