ODM (Original Design Manufacturer)

Sourcing & Manufacturing

What does ODM (Original Design Manufacturer) mean?

A factory designs and manufactures a product that the buyer can rebrand. The factory owns the design, which means faster development and lower tooling cost, but competitors may sell the same base product.

Example: A supplier offers their existing massage-gun design with your logo — that's ODM, cheaper than OEM because no new tooling.